AFFILIATE MARKETING

 



What is affiliate marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
However, Wikipedia talks about 4 different parties that are involved: the merchant, the network, the publisher, and the customer.




I will explain all 4 parties in a second.  But, when it comes down to the actual marketing, there are 2 sides of an affiliate equation: the product creator and seller and the affiliate marketer.
Therefore, affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution.
It’s not just the promotion or just the product creation that defines who you are as an affiliate marketer.

How does affiliate marketing work?
The merchant gives each affiliate a unique link so they can track who was responsible for a sale.

When someone clicks that link, a small file called a cookie gets stored on their device.

An affiliate cookie does two things:

  1. It helps the merchant attribute the sale back to the right person;
  2. It (usually) holds an expiration date, so you get paid even if the buyer delays their purchase.

  1. Best affiliate programs
  2. 1 

 Amazon Associates

If you want to promote physical products on your website, Amazon Associates is a good option.

With Amazon Associates, you can earn a commission on pretty much anything sold at Amazon.com.


What makes this program even more valuable is that you earn a commission on everything new that someone you refer purchases, even if it’s not the product you linked to.

For example, if you link to a $5 toothbrush but that person ends up buying a $500 TV, you still get the commission (as long as it’s within the cookie duration, of course. Also, the product can’t have already been in that person’s cart).

What you need to know about Amazon Associates

  • Niche/product types: Anything sold on Amazon’s website (including products from third-party vendors).
  • Average commission rate: Ranges from 1% to 10% depending on the category.
  • Cookie duration: Cookies last for 24 hours. However, if you have people directly add a product to their carts, you’ll get a 90-day cookie but only for the specific product that’s in their carts.
  • Minimum payout: $10 for Amazon gift card or direct deposit.

  • 2 click bank

  • Like Avangate Affiliate Network, ClickBank is another affiliate network that has a lot of digital products, though it also offers physical products as well.

    Whereas platforms like ShareASale and Awin have a lot of big, nationally known merchants, ClickBank is definitely more on the “smaller” end of merchants.

    For example, you’ll find a lot of merchants who are selling eBooks, online courses, or membership sites. These merchants might not have the name recognition of a national or international brand, but they can be great offers if they fit your niche.

    There’s also a downside, though – some of the ClickBank products just aren’t very high-quality products. And while ClickBank has gotten better with its review process to filter out the bad merchants, you’ll still want to be careful about which merchants you choose to promote.

What you need to know about ClickBank

  • Niche/product types: ClickBank definitely leans towards digital products, but you’ll find some physical products as well (and ClickBank makes it easy to filter between the two).
  • Average commission rate: Depends on the specific merchant you sign up with, but usually pretty high. You’ll find both percentage and flat-rate commissions.
  • Cookie duration: Depends on the specific merchant you sign up with, but usually ~60 days.
  • Minimum payout: $10



Comments

Post a Comment